Gibson Group
ANZAC Centre Interiors-75.jpg

National ANZAC Centre

Albany, Western Australia


The Outline

In this evocative exhibition the Gibson Group integrated a variety of audio-visual technologies to bring World War I stories to life. The centre has been a critical success, winning Best Heritage Tourism Project at the 2015 Western Australian Heritage Awards and ranking #21 in Lonely Planet’s top worldwide travel experiences for 2015. Since opening the exhibition has eclipsed its visitor targets, achieving its first year projections within the first six months. 

Our Role

Concept development, design, media production, project management, servicing

We Collaborated With

Thylacine & Mental Media (Australia), Touchtech & FIT Architects (Wellington, NZ)


The Details

Visitors receive one of 32 character cards which, when placed against Character Post readers, display a particular soldier or nurse’s story. The Character Posts use bespoke reader technology the Gibson Group specifically designed and built for the exhibition. Information to create the stories was sourced from National Archives Australia, Archives New Zealand and the Australian War Museum, and is contained in a backend Content Management System that enables curators to update and add content. 

The exhibition experience culminates in a large digital Tribute Wall where visitors can discover all 32 characters in the exhibition using 3 x 65” portrait-mounted touch screens. The intention is to encourage visitors to leave a personal tribute, using an on-screen keyboard designed as an early 1900s typewriter. The tributes are then displayed on the Tribute Wall at the Centre and on its public website. 


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