Gibson Group

The Cloud

New Zealand Trade & Enterprise


The Outline

Only four months before the opening of New Zealand’s largest ever sporting event - the Rugby World Cup 2011 - the Gibson Group was approached to deliver a showcase highlighting New Zealand business ingenuity, innovation and creativity. The goal was to deliver a message to the world that New Zealand is much more than a pretty place to visit and had a business environment that embraced ingenuity, innovation and creativity.  

Our Role

Concept development, design, media production, fabrication and installation, project management, servicing

We Collaborated With

New Zealand Trade & Enterprise, FIT Architects


The Details

We created a high-end inspirational film shot around the country on RED cameras and a physical showcase highlighting the innovation and design prowess of over 30 New Zealand companies. In addition we produced video and other media content for 40+ New Zealand businesses for the various corporate functions held in the venue over the weeks of competition. This required our software developers to create a play-out system in which screen content could be altered in real time. 

We also installed two extremely large 6mm LED screens measuring 17.5m x 4.2m each, which again required our software developers to create a unique play out system due to the unusual screen ratio. 

The film is still used at embassies and other official New Zealand events around the world. 


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